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Papers On (Mass) Media & Broadcasting
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Does Freedom of the Press Go Too Far?
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This 4 page report discusses the First Amendment of the U.S. Constitution and questions whether or not the media has pushed too far in terms of what is “appropriate.” The public response to what it has come to see as irresponsible journalism and commentators who disseminate hate, misinformation, and biased judgment, has been something of a backlash against the First Amendment’s guarantee to the right of free speech. And yet, there is also significant concern that if a voice one disagrees with is silenced, there is no security that an agreed-with voice will not also be silenced. Bibliography lists 21 sources.
Filename: BWfarprs.wps

Does Mass Media Reflect or Produces its’ Audience?
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This 5 page paper considers if the media is a reflection of the audience or if it able to manipulate and create an audience for its’ own ends. The paper argues both ways concluding that there is a symbiotic relationship. The bibliography cites 5 sources
Filename: TEscmeda.rtf

Does Television Erode Social Capital? :
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This 3 page paper examines this article by Norris that appeared in Political Science and Politics in 1996. The article is summarized and critiqued. Putnam's views are compared and contrasted with Norris'. No additional sources cited.
Filename: SA509TV.rtf

Doing Olympic Business in Russia
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(5pp) "What a chance! Get the Olympic Games in Russia Television Rights, and you will be able to name the position of your choice in this company." Sounds like the golden ring of the media world, even if it is a fantasy. But once one begins to explore doing business in a country, with a not only a shaky economic system, but also a paranoid government, the puzzle becomes even more complex, and there almost seem to be more questions than answers. If, the over $900 million US price tag, does not get you, the duplicity of the government may. Bibliography lists 5 sources.
Filename: BBrusoly.doc.

Dow Corning: A Case Study
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3 pages in length. This is a series of five questions involving the negative impact Dow Corning felt after the silicone breast implant controversy. The airing of the "Face to Face with Connie Chung" program was a one-sided one which pitted the public against Dow Corning, and is one the corporate giant has not yet recovered from.
Filename: JGAdowcr.wps

Dyadic Exchange and Consumer Behavior
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This 5 page report discusses the communication exchange of one-on-one that is referred to as “dyadic” and how it relates to consumer behavior and marketing. What friends tell friends about any particular item or service results in an impact on the support and objectivity of those providing the product or service. Marketing departments, advertising agencies, and public relations practitioners all want to know how dyadic exchange occurs so that they can take full advantage of what they know to be an effective channel of communication. Bibliography lists 4 sources.
Filename: BWdyadic.rtf

Dysfunctional Family On TV / 'Married With Children'
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A 5 page essay on this popular TV sitcom in which the writer analyzes the show from a sociological point of view. Bibliography lists 3 sources.
Filename: Marriedw.wps

Editing and Narrative
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This 3 page paper looks at two key concepts in film making; editing and narrative and considers the way in which practice and theory compare especially in the low cost or home video making arena. The bibliography cites 1 source.
Filename: TEediting.rtf

Education and Mass Media
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This 3 page paper looks at mass media and education and how the two co-exist in society. The problem of mass media, and how it hinders education, is a focus of this paper. Bibliography lists 3 sources.
Filename: SA332edu.rtf

Effects Of The Mass Media On Our Perception Of Christmas
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A 25 page research paper examining the question: "Does mass media affect the image of Christmas?" The writer traces the history of Santa Claus, examines the importance of Christmas shopping for retailers, reviews the types of media that affect the meaning and image of Christmas providing quotes from a number of sources, and reaches a relevant conclusion based upon the research. Extensive bibliography is included.
Filename: Christma.wps

Effects Of Violence In Media
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A 4 page paper. The quantity and intensity of violence has increased in all forms of media. The violent and other offensive content in television programs has been broadcast earlier in the schedule since the 1990s. This essay includes reports of studies that have found a positive correlation between exposure to violence and aggressive behaviors. Statistical data included. Bibliography lists 4 sources.
Filename: PGmdvlnc.rtf

Elaboration Livelihood Theory and the American Presidential Campaign of 2000:
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This 12 page report discusses the concepts related to the elaboration likelihood theory, when applied to the presidential election. The report focuses on how it serves as a means through which social scientists, political analysts, and communication theorists can present a view of public and political behavior that can be most enlightening. Attitudes, attitude change, and the two paths of persuasion that affect attitude change -- the “central route” and the “peripheral route.” are discussed. Bibliography lists 4 sources.
Filename: BWelab.wps


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