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Aetna Inc. Analysis
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A 7 page paper. Aetna Inc. is one of the leading health care providers in the nation offering a vast array of health care products. This essay offers an overview of the company, including the many steps Aetna has taken to improve its efficiency. A change in focus and emphasis and different marketing campaigns are two of the strategies used by Aetna. This discussion relates to the company's internal environment. The writer also discusses the external environment in terms of the health care industry. Finally, recommendations are made for Aetna to improve its position in the market. Bibliography lists 10 sources.
Filename: PGaetn.rtf

Airbus and Boeing
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This 9 page paper in written in three parts. The first part looks at the problems and challenges faced by Airbus in the early years and how they were overcome. This section makes use of McKinsey's 7 S's model and a SWOT analysis. The second part of the paper considers the industry that Boeing and Airbus work in, using Porters Five Forces model and a PEST analysis. The last part of the paper considers the future fort the companies and how they need to adapt and change. This section uses a PEST analysis and identify key factors for success and driving forces. The bibliography cites 3 sources.
Filename: TEairbus.rtf

Alan R. Raedels/ Value-Focused Supply Mgmt.
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A 5 page analysis and review of Alan R. Raedels book, 'Value-Focused Supply Management.' Third in a series of books that are designed to assist individuals who are preparing for the Certified Purchasing Manager exams, Raedels gives a comprehensive overview of this topic from with a context that emphasizes the use of Total Quality Management (TQM) and Just-in-Time (JIT) supply philosophy. No additional sources cited.
Filename: 00raedel.rtf

Albert Dunlap and Corporate Transformation
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A 3 page discussion of Dunlap’s actions at Sunbeam Corporation in the 1990s. This paper points out the many wrongs Dunlap perpetuated. Bibliography lists 2 sources.
Filename: PPbusDunlap.rtf

Albertson's - International Expansion?
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A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
Filename: PGalbtf.rtf

Alderfer's Motivational Theory
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This 5 page paper explores the idea of motivation and examines the theory presented by Clayton Alderfer in his book, Existence, Relatedness and Growth. No additional sources are listed.
Filename: KTmotvat.wps

Alfie Kohn's "No Contest"
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A 5 page paper on this book by Alfie Kohn. THe writer discusses Kohn's philosophy of the value of eliminating competition, and details his examples on why this would be advantageous in business and personal relationships.
Filename: Noconte2.wps

Alfie Kohn's Demonizing of Competition In The Book "No Contest"
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A 5 page opinion paper on the value of competition in life. The writer details arguments Kohn makes in his book "No Contest," and refutes them accordingly. Kohn feels that competition is an unavoidable evil and uses many examples to prove his point. No other sources cited.
Filename: Nocontes.wps

All the Wrong Moves (HBS Case Study Analysis)
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This 4 page paper examines this Harvard Business School case study. Recommendations are made. Bibliography cites 7 sources.
Filename: SA834All.rtf

Amazon and The Concepts of Planning, Organizing, Leading, and Controlling
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This 10 page paper looks at how the success of Amazon is a reflection of the use of planning, organizing, leading and controlling the strategy and business operations. Using a strong theoretical basis the paper examines how theory can be seen in the operation of amazon.com. The bibliography cites 13 sources.
Filename: TEamznpl.rtf

Amazon.co.uk
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This 8 page paper uses Amazon.co.uk as a case study to look at the way in which e-commerce can be used as an effective business method, the importance of the consumers experience and the explanation of a business model developed specifically for e-commerce. The bibliography cites 7 sources.
Filename: TEamazoncouk.rtf

American Airlines SABRE System
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This 6 page paper looks at the competitive advantages that American Airlines gained from their SABRE system. The paper starts by considering the implementing and advantages such as cost advantage and differentiation though first mover advantage and the different uses of the technology. The system was also one that allowed American Airlines to dominate the industry for a period, the paper outlines how and why this occurred creating an also monopoly for a while. The paper ends with consideration of why and how this dominant leadership was lost and other airlines were able to start competing more effectively. The bibliography cites 6 sources.
Filename: TEsabre.rtf